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Great Value Editions of International Bestsellers |
Price:
Rs. 395.00
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The Good, the Bad, and Your Business
Choosing Right When Ethical Dilemmas Pull You Apart
Jeffrey L. Seglin
Why choosing the right thing to do is the right thing to do in business.
"It's flat out superb"
— Nancy K. Austin, coauthor, A Passion for Execellence ..more
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Price:
Rs. 395.00
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Web-Based Business
How to Open and Operate a Financially Successful Web-Based Business
Beth Williams
How to open and operate a financially successful Web-based business — proven strategies and real-life examples. ..more
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Price:
Rs. 395.00
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The Complete Guide to E-mail Marketing
How to Increase Your Sales and Profits through E-mail Marketing
Bruce C. Brown
Proven strategies and hundreds of tips for using the successful new method of e-mail marketing to increase your sales and profits. ..more
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Price:
Rs. 395.00
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The Ultimate Guide to Search Engine Marketing
Pay Per Click Advertising Secrets Revealed
Bruce C. Brown
How to increase sales and profits through the successful new methods of Internet marketing — search engine marketing and pay per click advertising. ..more
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Price:
Rs. 395.00
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Speaking Globally
Effective Presentations Across International and Cultural Boundaries
Elizabeth Urech
Every manager's guide to international business speaking success, plus business
protocol for 50 countries.
"This book is a real winner ... packed with practical tips" —John Naisbitt ..more
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Price:
Rs. 225.00
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From Start-Up to Multi-Million!
Successful Entrepreneurs Reveal How to Grow a Business through Good Times and Bad
CEO Speak Series
Packed in this uniquely innovative book is the expertise and experience of a band of highly successful entrepreneurs who piloted their companies from start-ups to multi-million dollar enterprises. ..more
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Price:
Rs. 225.00
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Creative Marketing Communications
Top creative minds reveal the secrets of powerful marketing communication campaigns
CEO Speak Series
From the truly great creative minds of today, here are invaluable lessons not just for marketing communication professionals but equally for all marketing, advertising and public relations professionals and entrepreneurs. ..more
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Price:
Rs. 225.00
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The Art of Public Relations
Top PR Practitioners Reveal the Secrets of Successful Public Relations
CEO Speak Series
Top PR practitioners reveal the secrets of successful public relations.
Which every company and entrepreneur, every marketing, public relations and advertising professional will profit from. ..more
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Price:
Rs. 225.00
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Secrets of Great Advertising
Top Industry Leaders Reveal What Goes into Making Great Advertising
CEO Speak Series
A galaxy of global advertising industry leaders reveal what it takes to create great advertising for successful marketing and brand building. ..more
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Price:
Rs. 145.00
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80/20 Management
How to Improve Your Business Effectiveness by 400%
Julie-Ann Amos
Find out how you can improve your business effectiveness by 400% by applying your effort towards maximum result. ..more
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Price:
Rs. 225.00
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Rapid Business Growth
Successful CEOs Reveal the Secrets of Spotting Business Potential and Achieving Rapid Growth
CEO Speak Series
From CEOs who lead rapidly growing companies, here are invaluable business growth lessons for every business professional, executive and entrepreneur — both practical and strategic plans for achieving and sustaining rapid business growth. ..more
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Price:
Rs. 225.00
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The Art of Entrepreneurship
Top Business Consultants Reveal the Secrets of Launching and Running a Successful Business
CEO Speak Series
Packed in this uniquely innovative book is the wealth of experience and expertise of top international experts on entrepreneurship.
Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more
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Price:
Rs. 145.00
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The Best of Guerrilla Marketing
How to achieve conventional goals using unconventional ways
Jay Conrad Levinson
Susan Wright
Special Low-Price Edition
International Price = Rs. 660
Our Price = Rs. 145
How to achieve conventional goals using unconventional ways
"This primer should be required
reading . . . it is short, authoritative and worth its weight in gold"
—Murray
B. Low, Executive Director, Columbia Business School, USA ..more
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Price:
Rs. 225.00
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Top CEOs on Business Success
Top CEOs Reveal the Secrets of Effective Management, Market Leadership and Profits
CEO Speak Series
Top CEOs reveal the secrets of effective management, market leadership and profits.
“Want to know what the real leaders are thinking about now? It’s in here.” —Carl Ledbetter, SVP & CTO, Novell, Inc. ..more
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Price:
Rs. 225.00
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Profitable Customer Relationships
Top CRM Experts Reveal the Secrets of Creating Customers for Life
CEO Speak Series
Lessons not only for CRM practitioners but equally for every marketing and sales professional interested in acquiring and retaining customers. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more
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Price:
Rs. 225.00
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How to Multiply Profits
Profit-Minded CEOs Reveal the Secrets of Multiplying Profits in Good Times and Bad
CEO Speak Series
Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more
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Price:
Rs. 225.00
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The Art of Marketing
Top Marketers Reveal the Secrets of Successful Marketing
CEO Speak Series
Packed in this uniquely innovative book is the expertise and experience of top
marketing leaders from around the world.
From inside the minds of successful marketers, here are invaluable lessons
and real-life examples for all marketers. Lessons you can apply and profit from.
Real-world lessons you can’t get anywhere else. ..more
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Price:
Rs. 225.00
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The Art of Building a Brand
Leading Marketers Reveal the Secrets of Building Successful Brands
CEO Speak Series
From some of the world’s top brand-building visionaries, here are invaluable brand building lessons every executive, entrepreneur and professional within the marketing world, public relations or advertising industries can apply and profit from. ..more
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Price:
Rs. 225.00
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The Art of Retail
Top Retailers Reveal the Secrets of Retailing Success
CEO Speak Series
From some of the world’s top retail visionaries, here are invaluable lessons for retailing managers, professionals and entrepreneurs to apply and profit from. Real-world lessons that you won’t find in any textbooks. ..more
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Price:
Rs. 190.00
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The Art of Technology Management
Top technology managers reveal the secrets of successfully using technology to drive business growth
CEO Speak Series
From inside the minds of successful CTOs from around the world, here are invaluable lessons on using and leveraging technology.
Lessons you can apply and profit from. Real-world lessons you won't find anywhere else. ..more
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Price:
Rs. 190.00
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The Art of Growing a Business
High-flying Achievers Reveal the Secrets of Generating Business Growth Momentum
CEO Speak Series
Packed in this uniquely innovative book is the wealth of experience and expertise of successful entrepreneurs.
Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more
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Price:
Rs. 190.00
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The Art of Advertising
Top advertisers reveal the secrets of successful, creative and innovative advertising
CEO Speak Series
Top advertisers reveal the secrets of successful, creative and innovative advertising.
Here are invaluable advertising and marketing lessons for managers and business owners to apply and profit from. ..more
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Price:
Rs. 395.00
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Software Product Management
Idea to Product to Marketing to Sales
Dan Condon
Special Low-Price Edition
International Price = Rs. 1,975
Our Price = Rs. 395
Keys to successful software product management
Idea to Product to Marketing to Sales
Dispensing practical, usable information for experts and novices alike, Software Product Management is an acknowledged go-to reference. ..more
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Price:
Rs. 495.00
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Technology Blueprints for High Performance Companies
Aligning Business Strategy & Technology
James M. Butler
Michael Krepon (Editor)
&
Chris Gagné (Editor)
High performance companies are increasingly those that get their technology foundations right. This book provides a comprehensive spectrum of proven solutions, critical to aligning technology with business objectives. Equally valuable, the book also identifies specific reasons why technology solutions sometimes don’t work out. ..more
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Price:
Rs. 190.00
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The Art of Business Deal Making
Top Deal Makers Reveal the Secrets of Striking Successful Business Deals
CEO Speak Series
P.N. Chopra (Editor)
&
Prabha Chopra (Editor)
Packed in this uniquely innovative book is the expertise and experience of successful venture capitalists, business consultants and legal advisors from leading deal-making firms in the world. From inside the minds of some of the best-known deal doers, here are invaluable lessons and examples. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more
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Price:
Rs. 495.00
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The CTO Best Practices Handbook
The Indispensable Technology Management Resource
Mark D. Minevich
..more
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Price:
Rs. 125.00
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Personal PR and Making a Name for Yourself
How to stand out from a crowd
Colleen Burns Inches
Sachidananda Mohanty
Have you ever wished you could sell yourself the way advertisers promote
products?
Wouldn’t you love to say, “Hey world, here I am. I’m the best product in the
market!”
This book shows you how to use self promotion in your career, business or any
aspect of your life. ..more
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Price:
Rs. 145.00
Buy Now |
Full Frontal PR
How to set people talking about you, your business, or your product
Richard Laermer with Michael Prichinello
Getting People Talking About you, Your Business or Your Product
“The best-written, most interesting, most up-to-date manual on the PR field” —Al Ries, Co-author, The Fall of Advertising and the Rise of PR. ..more
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Price:
Rs. 75.00
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e-Business Essentials
10 Key Steps to E-volutionise Your Business
Bruce Durie
This quick-reference guide will save you hundreds of hours of research and shows you how to quickly add e-Business to your operations, use the Internet to globalise your operations, expand your customer base ..more
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Price:
Rs. 395.00
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Knowledge Management
An introduction to creating competitive advantage from intellectual capital
Davidson & Voss
Knowledge management offers ways that organisations can identify, activate and apply the knowledge available to them. Drawing on the authors’ extensive experience, this book identifies the secret to successful knowledge management and how to get started. ..more
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Price:
Rs. 145.00
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The Business Speaker’s Handbook
Patrick Forsyth
Ready-to-use formats and sample material, ideas and quotes for every speaking occasions. This unique book is designed to help managers to speak well and be able to prepare for it fast. ..more
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Price:
Rs. 145.00
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25 Common Sales Obstacles & How to Overcome Them
Bob Taylor
How to handle the 25 most-frequently encountered customer objections — and convert them into profitable sales. ..more
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Price:
Rs. 350.00
Buy Now |
Business Process Benchmarking
Finding and Implementing Best Practices
Robert C. Camp
“Camp gives solid coaching on how to adopt the world’s best business practices and achieve superior performance” — American Productivity and Quality Center, USA ..more
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Price:
Rs. 235.00
Buy Now |
Continuous Improvement & Measurement for Total Quality
A Team-Based Approach
Dennis C. Kinlaw
This book is your key to understanding the tools and processes for improving systems, performance, and quality through continuous-improvement teams, and help your organisation reach the maximum benefits. ..more
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Price:
Rs. 190.00
Buy Now |
Analyzing Sales Promotion
How to profit from the power of promotion marketing
John C. Totten
,
Martin P. Block
Landmark book packed with lessons from real-life sales promotion examples to give marketing managers the “big picture” of successful sales promotion strategies, tools and techniques. ..more
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Price:
Rs. 280.00
Buy Now |
Direct Marketing Strategies and Tactics
Unleash the Power of Direct Marketing for Bigger Profits
Herschell Gordon Lewis
The unbeatable value of this book is that it covers every facet of direct marketing and direct response clearly and precisely for bigger profits, without using a lot of technical jargon. ..more
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Price:
Rs. 170.00
Buy Now |
Market Segmentation
Art Weinstein
This book is designed to provide business practitioners with an informative, state-of-the-art guide to segmenting markets. Recognizing your need for a practical approach to segmentation, a systematic framework is provided. ..more
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Price:
Rs. 145.00
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Business to Business Marketing
Creating & Implementing a Successful Program
Philip G. Duffy
A.F.C. Da Silva
An easy-to-read book that shows the B to B manager how to put expert theory into practice. It offers solutions to the challenges B to B marketer face every day. ..more
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Price:
Rs. 90.00
Buy Now |
Step by Step Guide to a Winning Marketing Strategy
Geraldine Larkin
“Great for those who have to market on a shoe-string.” —Venture Management Institute, USA
In this book an international expert shows you how to fashion a successful marketing strategy for your company. ..more
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